Kanopy: Stream Smarter

Kanopy’s “Stream Smarter” marks a new era for library-based streaming. Building on the tagline “Films That Matter,” this new positioning is more inclusive—it broadens the scope beyond indie deep cuts to include everything from blockbusters and rom-coms to a robust library of documentaries and iconic TV series like Freaks and Geeks and The Office (UK).

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For this project, I refreshed the design and overall aesthetic—drawing from Kanopy’s nostalgic library roots while evolving the brand in a way that feels fresh, bold, and true to its identity. We wanted to not just keep up with bigger streamers, but to carve out our own lane—and make it unmistakably ours.

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Role: Creative Director